Your customers are searching. They just can't find you.
Built for businesses with real upside and a tight budget. We find the searches your site is missing, show you what that traffic is worth, and do the fixes that pay for themselves. Real data, no promises we cannot keep.
Three quiet ways a small business site loses work
None of them show up on your bank statement with a label. All three are measurable. That is the whole point of a ripdown.
It ranks where nobody looks
Page two of Google gets a fraction of the clicks page one does. Outside the top results, you are close to invisible for that search.
It loads slow, they bounce
Every extra second of load time sheds visitors before they read a word. Mobile is where most of them are, and where most small sites are slowest.
It shows for the wrong searches
Ranking is worthless if it is for terms your buyers never type. We map the searches that actually lead to a call or a sale.
What page one is actually worth to you
Conservative estimates built from typical organic search behaviour. Move the inputs to match your business. These are ranges, not forecasts.
The traffic you are missing
Based on typical organic click-through rates by Google position. Your actual rates vary by industry and intent. Red bar is where you are, green is the target.
What that traffic is worth
Starts from Calculator 1. Drag to override.
This models one search term. A full ripdown stacks every term that matters, which is where the real number comes from.
What you actually get
A clear read on your site and your market, not a 40 page PDF you will never open. Plain English, priced fixes, biggest return first.
Visibility ripdown
Every search that matters, where you rank, and where you do not.
Keyword and competitor map
The terms your buyers use, and who is taking that traffic today.
Traffic and turnover estimate
What your current visibility is worth, in dollars, with the working shown.
Growth ladder
The fixes in priority order. Highest return and lowest effort first.
Plain review
What to do, why it matters, and what to safely ignore. No filler.
Priced for businesses growing into their potential, not out of a big budget
Real upside and a tight budget is the exact tension we exist to fix, not a reason to turn you away. The pricing is honest, the work is real, and the cost only grows when your results do.
1. Free ripdown
You see the opportunity in real dollars before you spend a cent. If the upside is not there, we tell you straight.
2. A starter you can afford
One flat, honest price set to what a growing business can carry. We do the highest-return fixes ourselves. You get work done, not a deck of advice.
3. We grow when you grow
As the traffic and revenue land, the scope steps up by agreement. No lock-in, and you never pay more for the same thing.
Most agencies sell you certainty. We sell you the real range.
If someone guarantees you a number one ranking, walk away. Here is how we keep ourselves honest and you in control.
Ranges, not guarantees
Search is a probability game. We show you the spread and the assumptions behind every figure, so you can judge it yourself.
Your real data
Every number starts from your actual site and the live search demand in your area. No borrowed case studies standing in for your business.
You own all of it
The audit, the plan, the work. No lock-in, no monthly mystery retainer. If we are not earning our keep, you leave.
See the full picture on your own site
Send your domain. You get a real ripdown of your actual site: where you rank, what it is worth, and the three fixes that move the needle first.
Goes straight to Greg. Usually back to you within a couple of days.